Beijing, April 20, 2025 — Dr. Joy Zhu, Executive Vice President for Global Partnerships at the New York Film Academy, participated in the 2025 Beijing International Film Festival, where she attended the unveiling ceremony of the newly established Future Film Institute and signed a Memorandum of Understanding to explore future collaboration opportunities.
The event highlighted a shared vision for the future of filmmaking, particularly the growing role of artificial intelligence. A diverse range of activities focused on film, animation, and AI drew global film experts, cultural industry leaders, and higher education professionals, who gathered to discuss the integration of AI technologies into the cinematic arts. Dr. Zhu’s participation reflects NYFA’s ongoing commitment to international exchange and its mission to prepare the next generation of storytellers to succeed in an increasingly dynamic creative landscape.