In February 2022, we had the pleasure of welcoming Emmy Award-Winning Director Rachel Harms as part of The 20/20 Series, created by NYFA’s Creative Director of Filmmaking and Cinematography, Liz Hinlein.

Nuanced performances characterize the work of Rachel Harms. Her reputation for authentic vignettes and her extraordinary communication skills with adult and child actors have enhanced her international profile and placed her in demand for spot work worldwide.

A four-time Emmy Award winner for her original Sesame Street films, Rachel brings the same soulful, humanistic storytelling to her work as a commercial director. Whether the content is serious, quirky, or whimsical, she finds the heart of the matter and delivers it to the screen, creating acclaimed campaigns for Wells Fargo, ExxonMobil, Tide, Johnson & Johnson, Nestle, and Quaker Oats, among many others. Her timeless Folgers spot, “A Dancer’s Morning” is considered to be one of the brand’s most successful spots in P&G history.

The 20/20 Series is a pop-up event that takes us into the homes, hubs, and workspaces of an array of dynamic creative visionaries to allow for relaxed, engaging conversations on craft, creation, and artistic vision. Each conversation with a creative visionary features 20 minutes of discussion with a moderator and a 20 minute Q&A from YOU, the audience.